Re: Idea for AS/400 Marketing...

[booth@xxxxxxxxxxxx]

Buick, Oldsmobile, and Pontiac figured it out long ago.  It isn't that big 
a problem.
_______________________
Booth Martin
Booth@MartinVT.com
http://www.MartinVT.com
_______________________




jpcarr@TREDEGAR.COM
Sent by: owner-midrange-l@midrange.com
06/25/2000 09:51 PM
Please respond to MIDRANGE-L

 
        To:     MIDRANGE-L@midrange.com
        cc: 
        Subject:        Re: Idea for AS/400 Marketing...


>> While on the way back from installing some new equipment at one of our
>> branches I saw a billboard:
>> ==================================
>>
>> AOL Keyword = SLOW
>>
>>                                  www.earthlink.com
>> ===================================
>>
>> Nothing like going RIGHT at them.
>>
>> WHY doesn't IBM do this with IT'S competitors ? They go EASILY go after
>> folks on all KINDS of things.
>>
>> Again, I know... preaching to the choir, etc.


>i agree!!  I've thought an ad with the general protection fault error,
>with one of those stop type symbols over it would be totally cool.  and
>it would hit people where they live.
>
>nj



I guess that's the crux of the problem.   By doing your Ad Nina,  IBM 
would
be saying
Win2000(ie Netfinity - their product)  sucks.

Directly name the competition and you just named another IBM product line.

It's a catch-22

The only solution I guess is to sell the division so it's "Not" IBM
competing with IBM

John Carr

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