Re: Idea for AS/400 Marketing...

["John Taylor" <john.taylor@xxxxxxxxxxxxxxx>]

>
> i agree!!  i've thought an ad with the general protection fault error,
> with one of those stop type symbols over it would be totally cool.  and
> it would hit people where they live.
>

Isn't that along the same lines as the old "Crash-proof" OS/2 campaign? If
my memory serves me correctly (which it often doesn't!), I don't think it
was very effective.

How about something like this....

Scene opens with the camera showing a rack of PC servers, monitors,
keyboards etc. against a wall in a room that resembles a lab. Seated in
front of the rack is some tech-guy typing frantically away at the keyboards
while his eyes keep darting back and forth across the monitors. His
appearance is somewhat rumpled. In the background, we see a couple of other
techs walking back & forth with cables in their hands, or writing on a
clipboard while staring at monitors. You can hear the buzzing and beeping of
various machines and fans.

Then we hear a narrator break into the commercial. The narrator says
something like, "This company has automated systems for their webserver,
email, groupware, data warehouse, decision support, and customer
relationship systems."

Then we fade out and the next scene opens with the camera showing a small
cubical, and a single desk. Beside the desk is a single 270 Series machine
purring quietly away. In front of the desk, is a guy dressed very casually,
leaning back in his chair, feet up on the desk, sunglasses over his eyes,
and obviously catching a few winks. The narrator comes back in saying, "So
does their competition."

The screen goes white, and then we see the 270 being faded in. When it's in
full view, the narrator closes with "This is one of IBM's business
computers. We call it the AS/400. (pause...) It just sits there and works -
so you don't have to." Or something to that effect....

John Taylor
Canada

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