• Subject: The Tragic Box is Dead!
  • From: "Al Barsa, Jr." <barsa2@xxxxxxx>
  • Date: Tue, 25 Jan 2000 16:32:51 -0800


At PartnerWorld (it used to be called BPEC) Tom Jarosh reportedly announced 
that the AS/400 Brand would no longer be funding IBM's Magic Box 
advertising, and that specific AS/400 advertising was going to be developed.

Congratulations to Tom, this is a major victory for the AS/400 and for all 
of us who have seen the AS/400 fall into obscurity over the last six months.


The Tragic Box advertising campaign was a brilliant tax maneuver on the 
part of IBM.  It minimized IBM's revenue and profit, so that IBM would pay 
less in taxes to the IRS.  I do not know who specifically at IBM was 
responsible for The Tragic Box Campaign, but we laud IBM's "Hire the 
Handicapped" policy.



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