Re: The only hope to save the AS/400

[boothm@xxxxxxxxxxxxxxxxx]

One thing that I wish IBM would do in it's advertising is what the auto, 
soap, appliance, tobacco, and other huge industries do.   Its called Co-op 
Advertising.  The local firm places the ads in the right media for the 
local market and gets financial rebates from the manufacturer.  The 
advantages are that the ads go in the right places, the manufacturer gets 
local rates (up to 75% off), and there is a sort of bio-feedback mechanism 
where the local firms make it really clear what works and what doesn't 
work.


_______________________
Booth Martin
boothm@earth.goddard.edu
http://www.spy.net/~booth
_______________________




nina jones <ddi@datadesigninc.com>
Sent by: owner-midrange-l@midrange.com
11/23/1999 10:07 PM
Please respond to MIDRANGE-L

 
        To:     MIDRANGE-L@midrange.com
        cc: 
        Subject:        Re: The only hope to save the AS/400

> The industry recognizes that IBM has the most reliable server 
architecture in
> the world in the AS/400.  It is my belief that the heads of Sun, HP, and 
many
> others (including the proponents of Netfinity within IBM) pray every 
night that
> IBM continue to ignore the AS/400. They would not have a future if IBM 
paid even
> 50% of the attention to the platform that it should.

how depressing!  and true!

picture an ad campain, in the same style as the mci ads a couple of
years ago, with exec friends from two different companies, one with a
new p/c network, and another with an as/400. 

ad one - the execs meet for lunch, the one from the p/c company is
fretting about how his d/p budget has doubled, and he's afraid it may
get worse.  the as/400 shop's d/p budget has gone down.

ad two - the execs are at a party, and exec one is late, and upset
because the computer is down, again.  exec two can't remember the last
time the computer went down. 

you get the drift!  but no, it makes too much sence.  they'll stick to
dancing schoolgirls. 

nj

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