Re: ROCHESTER PUSHES BACK 2000 ANNOUNCE DATE -- MIDRANGE-L

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>  Have you noticed the Dodge 'Different' campaign of late? They don't show any
>vehicles, just Dodge.  That kind of campaign IMHO must run for a limited
>time to
>get people to consider the Brand.  Then follow that up with specific ads
>for the
>individual products.  ie RAM, Durango, etc.


Remember the Macintosh, "Think Different" campaign?  Wonder who else
remembers it?

--Paul E Musselman
PaulMmn@ix.netcom.com


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