Re: ROCHESTER PUSHES BACK 2000 ANNOUNCE DATE

[PaulMmn <PaulMmn@xxxxxxxxxxxxx>]

>when the os/2 warp ads came out, i wondered at the time what they were
>thinking!  how on earth is an ad with a kid with wild hair going to sell
>a serious business product?  if i hadn't known, i'd have thought it was
>a video game.

As I understand what happened, the 'ad' guys heard the boys in the back
room talking about 'warp.'  The 'ad' guys thought it would be neat to use
the programmers' term in the ad campaign.

Only the guys in the back room were talking about 'warp factor 9, Mr.
Scott,' not something twisted.


>ibm needs to come up with a creative way to extol the virtues of the
>as/400 in a creative, catchy way that gets peoples attention.  their ad
>campaigns are catchy, (well maybe sort of) but they do not get the
>message out!
>
>a good as/400 ad campain would be to have two company execs having
>breakfast and comparing their d/p budgets.  start with the one that's
>gone to a network, doubled staff, etc, and then have the other kick in
>about how much they've saved since they got an as/400...

They need to hire the same guys who did the recent Macintosh ads:  The new
whiz-bang G4, surrounded by tanks, as the announcer intones, "...as for
Pentium PCs...   they're harmless."

The ad is creative, showcases the product, points out the advantages of the
G4 over Pentium PCs, and sticks in ones' mind.

--Paul E Musselman
PaulMmn@ix.netcom.com


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