Re: IBM pulls AS/400 specific ad campaign

Exactly.  Brain dead.  

Lets see if I understood the points made:  AS/400 sales are outpacing
expectations.  AS/400 sales are generating both revenues and profits. 
More money is being spent on AS/400 advertising than on the other product
lines.  

The good "Business Case" conclusion can only be to bring the absurdly high
AS/400 advertising budget back into line.  The added benefit is the
probability of bringing production backlogs into line also, helping
manufacturing meet its' goals.  With a double benefit like that can we
doubt the wisdom of their decision?  Promotions and bonuses all around for
that good management, eh?


In <3.0.3.32.19990615181450.0084bdc0@pop4.ibm.net>, on 06/15/99 
   at 06:14 PM, "Al Barsa, Jr." <barsa2@ibm.net> said:

>>Al,  We had much the same type of briefing and I will confirm what you are
>>saying as true, from a completely different source.  Unfortunately, with SP
>>sales starting to look good, we may be in for a long advertising and
>>marketing dry spell.
>>
>>Jim Oberholtzer

>How do you spell "brain dead"?

>Al

-- 
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boothm@ibm.net
Booth Martin
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