RE: IBM pulls AS/400 specific ad campaign

Just heard on the radio (KGO @1:00PM PST) an add for e-commerce pushing the
AS400E series of computers. But, advertising is usually purchased well in
advance. Before this decision?

Dale Draper
Sega Enterprises, Inc. (USA)
Dale.Draper@seu.sega.com
650-632-7555


> -----Original Message-----
> From: Al Barsa, Jr. [SMTP:barsa2@ibm.net]
> Sent: Tuesday, June 15, 1999 10:52 AM
> To:   midrange-L@midrange.com
> Subject:      IBM pulls AS/400 specific ad campaign
> 
> Hi,
> 
> I have received a lot of private mail since last week's post about IBM
> pulling all of the AS/400 specific advertising and moving these dollars
> into Server Brand advertising.
> 
> IBM executives who have been asked about this are denying the it.  (This
> is
> referred to as the "Kremlin Airbrush Technique".)  If you find an IBM exec
> who denies this, ask them to bet money on the fact (*LOTS).
> 
> I just wanted to restate that my sources here are impeccable.  I don't
> know
> who made this decision, but as I said last week, he/she must have an IQ so
> low that when you square it, you get a lower number.
> 
> Funny, I thought Lou was compensated on overall profit and stock price.
> 
> Al
> 
> 
> 
> 
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> 
> Al Barsa, Jr. - Account for Midrange-L
> Barsa Consulting, LLC.        
> 400 > 390
> 
> Phone:        914-251-1234
> Fax:  914-251-9406
> http://www.barsaconsulting.com
> http://www.taatool.com
> 
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