RE: Subject: IBM Does Listen

[John Carr <74711.77@xxxxxxxxxxxxxx>]

Date:   8/11/98  3:36 PM

RE:     Subject: IBM Does Listen

A while back someone said that the contact name for some add's was
S.Loew   (which sounded like SLOW) Bad, Very Bad.  And I think the 
No Phone number thing.

I also did forward it to some people I know at that time who are 
familiar with this add campaign.

BTW. If you haven't guessed it yet,   The Tide is changing fast.
Both at MS(NT) and  for the AS/400.   $5 Billion !!!  This Year !

(First time in history we may out sell the MAINFRAME.  
I would never have believed that back in 198... )

John Carr

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Hi all:

This problem was pointed out to IBM last April during Soundoff in COMMON.
Their add was in USA TODAY recently with no phone number. This time it
appears that their technical people seem to get these messages faster than
some of their marketing people.

Steve Glanstein
mic@aloha.com


>Date: Tue, 11 Aug 1998 00:39:09 -0700
>From: Bob Larkin <blarkin@wt.net>
>Subject: IBM Does Listen!
>It bugged me that their was no phone number in the new AS/400 ads I have
>seen. Bugged me enough to go to IBMs main web site, and look up Lou
>Gerstner. Sent him a short, to the point note (he's a busy guy). Lou,
>(or maybe his auto-responder) forwarded the note to Tom Jarosh, who
>responded to me. They are aware of the missing phone numbers, and a
>direct contact number will appear when the ads restart in a few weeks.
>This all happened in less than 5 hours, from email send to receipt of
>Tom's reply. I think that is fantastic service.

>Now, if we could just get the direct contact number to roll-over to one
>of the midrange-l members, we could probably sell a bunch of 400s.
>Tom, if you are listening, Thanks.
>Bob Larkin
>blarkin@wt.com

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