• Subject: You won't believe this. An AS/400 ad in Businessweek!
  • From: Bob Larkin <blarkin@xxxxxx>
  • Date: Sat, 11 Jul 1998 22:36:51 -0700

Business Week,  July 20, 1998, P8-9

An actual ad for the AS/400e. The main picture is also at   Your AS/400 Domino Advisor
I think IBM actually outdid Compaq 4 pages to 2. (Two pages for IBM eBusiness)

Only two small points of contention...
1. NO PHONE NUMBER. Just a web address (www.as400.ibm.com/secure4) This ad won't help someone who needs to get their company on the net, if they aren't there already.
2. The officer's name. S. LOEW. Sure sounds like a play on "slow", which the AS/400 ain't!

But I shouldn't complain. At least we got some exposure to the business executive, who probably won't notice Officer Loew's name. And if they cannot access a WEB link, maybe that will show them how far below the curve they are!

My 2 cents worth
Bob
 

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