RE: "Filibuster or just blustering" with -- MIDRANGE-L

Jon,
     These are indeed welcome signs of a growing recognition of the   
AS/400 within the computer world itself, but in looking over these   
magazines, it appears that IBM is "preaching to the choir". I would think   
that we need more exposure to the "outside world". (Yes, there is life   
outside of our cubicle.) These magazines are all targeted at those   
already involved. In fact, I would venture to guess that out of the total   
circulation mentioned (no, I didn't add them up), a full 75% would be   
duplicated. I don't know how it works, but the AS/400 needs to be in the   
magazines that airlines provides in the back of the seat in front of you.   
I don't know how many times I have heard "I saw this   
article/ad/cover/whatever while on my way to ??? and it showed how   
company XYZ is doing exactly what we want to do but they're doing it with   
Unix/NT/Win95/TRS80 (whoops...showing my age there)." Anyway, this is   
just an example. We need to see the AS/400 where we see the Intel/Windows   
95/98 ads. This would also make the next generation aware of the platform   
as a possible future. I realize that these markets don't buy AS/400   
usually, but they have the ear of the people who do. Those guys are   
behind their desks from early until late and they don't see the ads in   
any case, but their wives/husbands/kids/golfing partners do and these are   
the people who want to get involved and help.
     Sorry 'bout that. I have been a staunch IBM supporter since 1965.   
(That doesn't mean that I haven't done my share of griping, but I'm still   
here and that should say something.) I am proud to be associated with the   
platform and am looking forward to continuing to do so for several more   
years, but please tell us how we can talk to IBM so that they will   
listen.
       

Bill Megenity

 ----------
From:  paris@ca.ibm.com
Sent:  Thursday, May 14, 1998 8:07 PM
To:  MIDRANGE-L@midrange.com
Subject:  RE: "Filibuster or just blustering" with questionnaire attac

 --------------------------------------------------------------------------  
 --

Thought you folks might be interested in this given the content of this
thread.  One point that Jarosh made at Soundoff was that advertising is   
only
part of the game (and not a big part at that if the other factors are not   
in
play).  Media coverage is far more important, and he demonstrated at   
Soundoff
that the level of coverage has increased fourfold in recent months.   
 Since I
just received a soft-copy of some of those articles, I thought I'd pass   
them
along.

This is the mind share stuff that really matters.



AS/400 NOTABLE PRESS CLIPS
April 10-May 7, 1998

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