IBM Marketing - Again!

[mcrump@xxxxxxxxxxxxxx]

Just thought I'd pass this - especially since
certain statements echo what Chris was saying.
I know, I know.......

There is an article in InforWorld that talks about
e-commerce and IBM mainframes.  There are
some interesting comments regarding marketing:
good and bad.

Here's one (please no I told you so's):
"I think what IBM has done possibly better than HP
or Sun, possibly because they see themselves
following a different business model, is that they
don't say, `We're the guy with the Unix box.' They
say, `We're the guy for e-commerce,'" Kahn (CEO
of the Clipper Group Michael A. Kahn)says.
"I give them a lot of credit for their marketing."

"They are basically trying to say that `What makes
us different is not our box, not our price, not even
our software, but the business perspective we have
when dealing with you and the value we hope you'll
get from our box,'" Kahn says.

You can get the rest of the article at:
http://www.infoworld.com/cgi-bin/
displayArchive.pl?/97/46/i01-46.99.htm

Glad this didn't show up a few months ago :-)


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