• Subject: Doctoring Spin with a Sample Ad
  • From: Peter Coffin <phcoffin@xxxxxxxxxx>
  • Date: Thu, 6 Nov 1997 10:04:03 -0500

Concept: Print advertisement
Taget Audience: Executives, especially marketing
Delivery: In-flight magazines
Format: two-page interior

Photograph of rocky wilderness, just like every other print automobile ad from
the last decade, page edge to page edge. Two vehicles parked side by side, a
Porsche or Ferrari or other miscellaneous but recognizable high-end sports car,
light blue with a stylish NT decal on the side. Tasteful but frilly. The other
vehicle is a gleaming black Freightliner tractor-trailer with AS/400 painted on
the side of the trailer in the usual IBM text font.

Caption Head: Which one do you want your business depending on?
Caption Body: <blurb about AS/400 uptime and scalablility>

Peter H. Coffin
| This is the Midrange System Mailing List!
| To submit a new message, send your mail to "MIDRANGE-L@midrange.com".
| To unsubscribe from this list send email to MAJORDOMO@midrange.com
|    and specify 'unsubscribe MIDRANGE-L' in the body of your message.
| Questions should be directed to the list owner/operator: david@midrange.com

This thread ...


Follow On AppleNews
Return to Archive home page | Return to MIDRANGE.COM home page

This mailing list archive is Copyright 1997-2019 by midrange.com and David Gibbs as a compilation work. Use of the archive is restricted to research of a business or technical nature. Any other uses are prohibited. Full details are available on our policy page. If you have questions about this, please contact [javascript protected email address].