• Subject: Doctoring Spin with a Sample Ad
  • From: Peter Coffin <phcoffin@xxxxxxxxxx>
  • Date: Thu, 6 Nov 1997 10:04:03 -0500

Concept: Print advertisement
Taget Audience: Executives, especially marketing
Delivery: In-flight magazines
Format: two-page interior

Photograph of rocky wilderness, just like every other print automobile ad from
the last decade, page edge to page edge. Two vehicles parked side by side, a
Porsche or Ferrari or other miscellaneous but recognizable high-end sports car,
light blue with a stylish NT decal on the side. Tasteful but frilly. The other
vehicle is a gleaming black Freightliner tractor-trailer with AS/400 painted on
the side of the trailer in the usual IBM text font.

Caption Head: Which one do you want your business depending on?
Caption Body: <blurb about AS/400 uptime and scalablility>

Peter H. Coffin
phcoffin@us.ibm.com
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