• Subject: Re: AS/400 marketing Is it Needed
  • From: John Carr <74711.77@xxxxxxxxxxxxxx>
  • Date: Mon, 3 Nov 1997 20:38:23 -0500

Date:   11/3/97  6:04 PM

RE:     Re: IBM Spin Doctors on AS/400 Marketing

Someone said;
>>1.) A lot of computer decisions have the look of a logical analytical
>>decision, when in reality it is an emotional biased decision.

I believe Chris said;
>But I think that higher end decisions are made primarily analytically.

Aren't you the one who had the tag line 'Get OS/2 or Get Bent' ?
What ever happened to that tag line?

Hmm OS/2  Wasn't that the OS that had a Real 32 bit Arch. years before M$?
Wasn't the OS that had REAL Preemptive multi-tasking before anyone else?
Wasn't that the OS that was the first to have a launch pad?
Wasn't that the OS that was the first to let you drop stuff on to the 
desktop and run it without having it in a window?

Gee,  with features like that it should have succeeded with out any
advertising presence.  Especially against the wimpy, excuse the 
competion had at the time.  I mean even WITHOUT articles being written
about it by BYTE, COMPUTERWORLD, DATAMATION, etc. etc.  It should have
killed Win3.1 and even Win95 when it came out on the merits of its 
features alone right?  

How did it Lose??????????  I mean anyone who made an Analytical decision
back then(With all those Facts) would surely have chosen OS/2 right?

Or could it be that;

People Buy What They Want, Not What They Need.

Make Them Want It and They will justify it themselves, even if they 
have to make up the facts to do it.    

If you don't believe that, you've never been in sales.

(For some background rent the movie 'HEAD OFFICE' (Rick Maranis, 
Danny Devito, Jane Seymour, Eddie Albert, Judge Rhineholt, etc.)
It's like DILBERT the movie.)
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