• Subject: Re: IBM Spin Doctors on AS/400 Marketing
  • From: John Carr <74711.77@xxxxxxxxxxxxxx>
  • Date: Fri, 31 Oct 1997 16:52:27 -0500

Chris  Rehms  said:

>Okay. What are you talking about? Is there an NT ad that has happy faces
on it? Have you ever
> seen a television NT ad? I'm serious, maybe I just don't watch the right
shows, but I haven't ever seen >one. Give me a little feedback on what they
are like. <


Chris,  Chris , Chris;

It doesn't matter if there ACTUALLY are ads saying NT does this or that. 

If I said,     "Cary Grant"    you'd probably think      "Judy, Judy, Judy'
Even though he never ACTUALLY said it.

If I said   "Carl Sagan"   You'd probably think      "Billions and
Billions"   
Even though he never ACTUALLY said it. 

NT (Right now)  Doesn't ACTUALLY work better than Novell.
but if you poll 100  IS people,  I'd bet the majority would say it does.

That is the point.

Perception is reality.     I'd also bet in 6 mos.   If I said Lotus Notes
(an application right?)
the majority of people would think  "You need a NT to run it the best."    
Sadly because    "NT is Soooo scaleable"!

Perception babe.

BTW ,     NT isn't an app is it?        No?     Then it should be as
obscure as the AS/400 is right?
Could it be that MARKETING and Brandname (AS/400 not IBM) recognition is
the difference?

As Firesign Theater used to say   "Those are the headlines,  now for the
rumors behind the news"

John Carr
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