• Subject: Re: IBM Spin Doctors on AS/400 Marketing
  • From: Glenn Ericson <Glenn-Ericson@xxxxxxx>
  • Date: Tue, 28 Oct 1997 17:18:42 -0500

At 07:19 PM 10/27/97 +0000, you wrote:
>In a message dated 97-10-26 18:31:07 EST, you write:
>
>> Customers care about their own business. I just can't picture a VP of
>>  Finance calling the MIS department and saying, "Hey, I just saw a great
>>  advertisement for an AS/400. Is there some way we can get one of those to
>>  do accounting with?" 
>>  
>Oh, but the do just exactly that!!  "I just saw an ad for NT and it said it
>would solve our problems.  Why don't we have that instead of this dinosaur?"
> We have to make a formal respose to this kind of question several times a
>year.  Does everyone at your company just accept everything DP says and leave
>you alone?  Are you hiring?
>+---
How do you define a dinosaur?
A state of the art  system?

It is all in perception and image. 
Being a  leading  edge technology solution  vehicle.

Transportation technology  example -
 not  many are running to  shoe  horses but
there are several thrilled and waiting for space shuttle  positions.
+---
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+---


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