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>If I invest hundreds or thousands of dollars in my own training it's not >in the anticipation of giving necessarily a better service, but a more >valuable one. It would not make sense to do it unless I expected that What makes it "more valuable" if it isn't "better"? If all you wish to do is to charge more, I suggest you make a large initial training investment and just become a lawyer. >over some future period R2 would be greater than R1+C+L, where R2 is >projected revenue after training, R1 is projected revenue without the >training, C is the cost of the training, and L is loss of revenue while >training. Note that this takes into account the idea that your rates >will slip if you don't keep up with new developments. True, but a short sighted view of the economic picture. Why would your rates slip if you didn't keep up? How about because you aren't worth as much to your clients? Why? Because you are not providing what they want/need to stay competitive or improve market position. Your model simply views you. Certainly in a flush market it is possible to simply react to market trends and "sell what the customer is buying". But when market trends change it would be better to be ahead of the crest than behind it. In your example, it seems that you should simply scan the press to see what is the highest paid service, check the econo model and call the trade school. However, without determining if those high paid skills are really what your customer needs, couldn't you end up with a new skill set and nobody to sell them too? On the other hand, if you look to your customers and determine what skills would give them the most cost effective and valuable solution, you might miss out on some of the good "trendy" money, but I think you will have a much more solid income. Your customers should also find themselves in a better position to continue providing you with revenue. However, it could be that some of your customers are too short sighted to implement what you see as more cost effective technologies. Sometimes you have to evaluate your customer base and make a change. We then translate the question "can I make more money" into "Is there a customer base that will find this new skill set more valuable than my current one and can I get these customers?" Again, the answers come by evaluating the customer needs. >There's only one reason to be in business, and that's to make money. >Sordid, maybe, but true. Absolutely. One reason I have always enjoyed doing business with IBM is that they never made any pretense otherwise. They wanted my money. To get it, they were willing to do whatever it took, including providing the best possible technical solution to my needs. The don't always get it right, but they don't ever stop chasing the cash. I think the secret is to learn that if you really want the cash, you need to get the customer to want to give it to you. One way to do that is to provide a service that is worth more to him than that cash is. So, pay attention to what your customer wants/needs. >Dave Kahn - TCO, Tengiz, Kazakstan Chris Rehm Mr.AS400@ibm.net You have to ask yourself, "How often can I afford to be unexpectedly out of business?" Get an AS/400. +--- | This is the Midrange System Mailing List! | To submit a new message, send your mail to "MIDRANGE-L@midrange.com". | To unsubscribe from this list send email to MAJORDOMO@midrange.com | and specify 'unsubscribe MIDRANGE-L' in the body of your message. | Questions should be directed to the list owner/operator: david@midrange.com +---
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