Press Release>>CRM Solution

[jthompso@xxxxxxxx]

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SSA Global Technologies Announces a Customer Relationship Management Solution
for its BPCS Suite


CHICAGO, December 3, 2001
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? SSA Global Technologies (SSA GT?) and Applix
(NASDAQ: APLX) today announced an OEM partnership to deliver BPCS CRM, a fully
functional sales, marketing and service desk suite of applications that manage
customer activities and marketing campaigns.

With BPCS CRM, companies can successfully track and coordinate sales, marketing
and customer service plans and activities; mine their relationship database to
increase value to customers, partners and prospects; and achieve a streamlined,
collaborative business environment.  SSA GT is a worldwide provider of
enterprise solutions and services with more than 6,500 customers worldwide.
Applix is a leading global provider of interactive planning, CRM analytics and
business intelligence solutions.

Specifically developed for mid-market companies, BPCS CRM automates web-based
marketing, sales, customer service, product quality assurance and internal
helpdesks. BPCS CRM is comprised of the following modules:

·    BPCS CRM Sales - a comprehensive marketing and sales force automation
solution that enables companies to manage every phase of their sales cycle, from
initial lead generation through qualification, closure, fulfillment and
follow-on sales.
·    BPCS CRM Service - a customer service and support module for managing
globally distributed customers and partners and their Service Level Agreements
(SLAs).
·    BPCS CRM Helpdesk - an enterprise-wide incident management system that
enables IT groups to assist internal staff with their requests and schedules and
coordinates training courses for internal staff and maintains profiles on skill
levels.

?BPCS CRM tracks, manages and extracts customer and partner interactions to
increase competitive advantage and maximize retention. Companies can also use
this information to cost-effectively pursue new business,? said Michael
Greenough, chairman, CEO and president, SSA GT.

?CRM solutions give companies the ability to increase operational efficiency and
realize additional cost savings and revenue growth,? said Alan Goldsworthy,
president and CEO, Applix.  ?By integrating its ERP solution with Applix?s CRM
solution, SSA GT is delivering a powerful solution that enables its customers to
be more responsive to a rapidly changing marketplace.?

BPCS CRM will be integrated with BPCS CD, V6.1 and V8. The solution is available
in English, French, German, Japanese, Korean and Simplified and Traditional
Chinese.


About Applix
Applix (NASDAQ:APLX) is a global provider of interactive planning, CRM analytics
and business intelligence solutions that rapidly transform information into
knowledge, enabling companies worldwide to obtain and retain customers through
better decision-making. Applix solutions capture information from every corner
of a company's extended enterprise, including internal and external customers,
financial operations, partners and suppliers. Adaptable, scalable and real-time,
Applix solutions support unique, complex and disparate business processes,
providing analysis, planning, measurement and response to changing customer
requirements and business dynamics. Headquartered in Westboro, MA, Applix
maintains offices in eight countries and has more than 2,600 customers
worldwide. For more information on Applix, please visit http://www.applix.com.

About SSA Global Technologies
SSA Global Technologies, Inc., is a leading provider of enterprise software and
services to the world's industrial sector companies, dedicated to the
assessment, design, development, implementation and support of business
solutions which improve business processes and increase profitability.

SSA GT's core product, BPCS, is a flexible ERP platform that easily integrates
with strategic partner applications to deliver e-commerce, business
intelligence, customer relationship (CRM) and supply-chain solutions. Worldwide,
SSA GT is focused on addressing the needs of industrial sector companies, more
specifically in the automotive supply, consumer goods (incorporating fast moving
consumer goods, food beverage and tobacco and consumer electronics),
pharmaceutical/chemical and general manufacturing industries.

Headquartered in Chicago, SSA GT operates offices throughout North America,
Europe, the Middle East, Africa, Asia/Pacific/Japan and Latin America. To find
out more, visit the SSA GT Web site at www.ssagt.com.
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BPCS is a registered trademark; SSA Global Technologies and SSA GT are
trademarks of SSA Global Technologies, Inc. Other products mentioned in this
document are registered, trademarked or service marked by their respective
owners.

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