RE: Tattoos & hugs: Malcolm's at it again!

["Reeve" <news@xxxxxxxxxx>]

The image of the platform or the image of the customer base?

"...improving its image.": "image" implies "visibility", and the language is
wrong.  It should be "getting an image". 

And before somebody from IBM tells me it's my job to "improve the image" by
educating customers, I want to know why tier 1 business partners show up in
my big accounts with a bogus value-add as soon as the IBM branch gets wind
of the deal.  And I want to know why tier 1 accounts can sell into my
accounts but I can't sell into theirs.

Doesn't anybody in IBM know how to spell "anti-trust" these days?

-rf

> -----Original Message-----
> From: midrange-l-bounces@xxxxxxxxxxxx [mailto:midrange-l-
> bounces@xxxxxxxxxxxx] On Behalf Of Jim Damato
> Sent: Tuesday, March 02, 2004 5:37 PM
> To: 'Midrange Systems Technical Discussion'
> Subject: RE: Tattoos & hugs: Malcolm's at it again!
> 
> "...But the basis of this campaign, really, is part of an overall strategy
> developed by Al Zollar, general manager of the iSeries, to add to the
> platform's customer base by improving its image."
> 
> "This campaign, which Zollar discussed with business partners during its
> PartnerWorld conference being held this week in Las Vegas, will be rolled
> out during Common conference in May in San Antonio."
> 
> 
> 
> Sigh.  An ad campaign at COMMON.  Still preaching to the choir.
> 
> -Jim
> 
> 
> -----Original Message-----
> From: G Armour [mailto:garmour400m@xxxxxxxxx]
> Sent: Tuesday, March 02, 2004 1:13 PM
> To: midrange-l@xxxxxxxxxxxx
> Subject: Tattoos & hugs: Malcolm's at it again!
> 
> 
> >From Search400 (link below):
> 
> Within the next several months, IBM will begin rolling out a new marketing
> campaign that plays off the affection iSeries users have for the platform.
> 
> 
> The campaign will include videos of iSeries users hugging their systems,
> tattoos and the catchy slogan "iSeries. my Series."
> 
> It's all about the love, baby.
> 
> "Anyone who buys this platform falls in love with it," said Malcolm
> Haines, an IBM iSeries marketing veteran. "There are massive levels of
> affection for this system. We're hoping that when people see the love
> these users have for their platform they'll say, 'Why?' Why do they feel
> this affection? It must be really unusual."
> 
> http://search400.techtarget.com/originalContent/0,289142,sid3_gci95320
> 7,00.h
> tml
> 
> Tattoos! Another reason to go to COMMON.
> 
> GA
> 
> _______________________________________________
> This is the Midrange Systems Technical Discussion (MIDRANGE-L) mailing
> list
> To post a message email: MIDRANGE-L@xxxxxxxxxxxx
> To subscribe, unsubscribe, or change list options,
> visit: http://lists.midrange.com/mailman/listinfo/midrange-l
> or email: MIDRANGE-L-request@xxxxxxxxxxxx
> Before posting, please take a moment to review the archives
> at http://archive.midrange.com/midrange-l.