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  3. February 2004

Re: IBM Linux Ad during Super Bowl

Don wrote:

....and how many times have we begged for a OS/400 centric ad just to
showup somewhere....even at 3 a.m. on the independent stations in West
Pigs Knuckle?

Anyone hear the fat lady yet?


OK Maybe I've been brainwashed by Malcome Haines and Dr. Frank and John Reed, and others but..... My company doesn't buy television advertising in our local market because the price of it is beyond the reach of our finances. If it was within our finances we wouldn't do it anyway. Why? Because the average person watching television isn't the person responsible for purchasing an iSeries. Pick any number you have heard, Recently I heard there are 750,000 iSeries and AS/400 CPUs out there. Right or wrong that's a teeny tiny fraction of those watching any TV show, Super Bowl included. How dows Dodge, or GM, or Ford or even Pepsi/Coke or Budweiser/Millerdo it? VOLUMN baby. I didn't look up how may $40,000 vehicles the big three sell in a year but you can bet they EACH sell more units per year than IBM has sold AS/400 and iSeries EVER.It doesn't take a huge add on per unit to pay for their campaigns and oh by the way, nearly every single person who watched the superbowl owns or rides in a car, truck or SUV. I spoke recently to the presedent of one of my customer oompanies. (A president who was most recently their director of sales) They sell products that you all have seen, especially if you've used a) A S/36, b) A S/38 as well as lots of other items more current than that. I asiked him why as a sucessfull market leading global company they didn't advertise on TV, or in Wall Street, or on Radio. Why? Because it doesn't cost effectively hit their target audience! So go on wishing for a gigantic national or even world wide ad campaign for iSeries but then expect the price of your next iSeries to reflect the costs of that campaign.

So while I believe in the iSeries as much as anyone and would enjoy seeing national advertisement, I'm not holding my breath for them, nor declaring the iSeries dead because I don't see them.

- Larry


--
Larry Bolhuis IBM eServer Certified Systems Expert:
Vice President iSeries Technical Solutions V5R2
Arbor Solutions, Inc. iSeries LPAR Technical Solutions V5R2
1345 Monroe NW Suite 259 iSeries Linux Technical Solutions V5R2
Grand Rapids, MI 49505 iSeries Windows Integration Technical Solutions V5R2
IBM eServer Certified Systems Specialist
(616) 451-2500 iSeries System Administrator for OS/400 V5R2
(616) 451-2571 - Fax AS/400 RPG IV Developer
(616) 260-4746 - Cell iSeries System Command Operations V5R2





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