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>IBM needs to create brand awareness for its four branded products.
Every once in a while, I feel the best way is to give over marketing of platforms to each of the four groups. Let them battle it out in the market and may the best one win. We hear that iSeries tends to be on the "cash cow" side of things -- well, what's wrong with bringing in a bunch of cash compared to corporate investment, eh?
Divvy up the marketing budget, even in such a disproportionate breakdown as percentage of revenue. Maybe set some fundamental guidelines -- "Push services. Push eServer. Push IBM." From there, let each tell its own story in whatever terms seem best. It'd sure be interesting to see the result, not to mention giving us all a clear view of our future careers.
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