RE: iSeries (non-) Marketing - part 24,567 -- MIDRANGE-L

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Tom,

The problem with your argument is that companies spend marketing dollars "where they want to be" ... not "where they are" ...

I've stayed away from this thread ... no one from IBM is listening ... I'm tired to blowin' in the wind ...

... when you have a supposed VP of Marketing who doesn't have discretion over their marketing budget, that person CLEARLY isn't anything other than an empty shirt with a title ... who is overhead without impact!!!

John

>IBM needs to create brand awareness for its four branded products.

Every once in a while, I feel the best way is to give over marketing of platforms to each of the four groups. Let them battle it out in the market and may the best one win. We hear that iSeries tends to be on the "cash cow" side of things -- well, what's wrong with bringing in a bunch of cash compared to corporate investment, eh?

Divvy up the marketing budget, even in such a disproportionate breakdown as percentage of revenue. Maybe set some fundamental guidelines -- "Push services. Push eServer. Push IBM." From there, let each tell its own story in whatever terms seem best. It'd sure be interesting to see the result, not to mention giving us all a clear view of our future careers.

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