RE: iSeries (non-) Marketing - part 24,567

["Booth Martin" <Booth@xxxxxxxxxxxx>]

One thing that IBM deserves credit for is that they've hijacked the color
blue. 
 
 
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Booth Martin http://www.MartinVT.com
Booth@xxxxxxxxxxxx
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-------Original Message-------
 
From: Midrange Systems Technical Discussion
Date: Tuesday, September 09, 2003 8:08:48 PM
To: midrange-l@xxxxxxxxxxxx
Subject: RE: iSeries (non-) Marketing - part 24,567
 
midrange-l-request@xxxxxxxxxxxx wrote:
 
> 10. Re: iSeries (non-) Marketing - part 24,566 (Evan Harris)
>
>IBM needs to create brand awareness for its four branded products.
 
Every once in a while, I feel the best way is to give over marketing of
platforms to each of the four groups. Let them battle it out in the market
and may the best one win. We hear that iSeries tends to be on the "cash cow"
side of things -- well, what's wrong with bringing in a bunch of cash
compared to corporate investment, eh?
 
Divvy up the marketing budget, even in such a disproportionate breakdown as
percentage of revenue. Maybe set some fundamental guidelines -- "Push
services. Push eServer. Push IBM." From there, let each tell its own story
in whatever terms seem best. It'd sure be interesting to see the result, not
to mention giving us all a clear view of our future careers.
 
Tom Liotta
 
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Tom Liotta
The PowerTech Group, Inc.
19426 68th Avenue South
Kent, WA 98032
Phone 253-872-7788 x313
Fax 253-872-7904
http://www.powertechgroup.com