Re: iSeries in Women's Wear Magazine...

That is a good question... but you might also ask what percentage of
that minority read Mirabella and Vogue?  You could argue a case for
faulty market research.  In my opinion IBM is putting too fine a point
on their ad campaigns; a more broad (forgive the inadvertent pun)
approach to marketing sounds more logical to me. 

MacWheel99@aol.com wrote:
>
> What percentage of minority owned businesses have the decisions made by women?
>
> I would hazard a guess that there is a significant percentage of female owned
> & managed businesses that need to use computers.
>
> What percentage of women are interested in reading about fashions, compared
> to men?
>
> I would hazard a guess that a very high percentage is the answer.
>
> Men could care less about fashion, so it is non-obvious to us, that such a
> publication might make sense to advertise IBM business products in.
>
> Thus, IBM has found a publication that is important to almost all the CEOs &
> other leadership of women owned businesses.
>
> What's next? ... targeting publications most likely to be read by owner
> managers of African American & Hispanic businesses, I might suspect.
>
> MacWheel99@aol.com (Alister Wm Macintyre) (Al Mac)
>
> +---
> | This is the Midrange System Mailing List!
> | To submit a new message, send your mail to MIDRANGE-L@midrange.com.
> | To subscribe to this list send email to MIDRANGE-L-SUB@midrange.com.
> | To unsubscribe from this list send email to MIDRANGE-L-UNSUB@midrange.com.
> | Questions should be directed to the list owner/operator: david@midrange.com
> +---
+---
| This is the Midrange System Mailing List!
| To submit a new message, send your mail to MIDRANGE-L@midrange.com.
| To subscribe to this list send email to MIDRANGE-L-SUB@midrange.com.
| To unsubscribe from this list send email to MIDRANGE-L-UNSUB@midrange.com.
| Questions should be directed to the list owner/operator: david@midrange.com
+---