Re: iSeries in Women's Wear Magazine...

[Glenn Ericson <Glenn-Ericson@xxxxxxx>]

Gang  there are tons of AS/400s in the
appear industry- so  why not advertise there?

At 06:59 PM 04/24/2001 +0000, you wrote:
> That is a good question... but you might also
> ask what percentage of
> that minority read Mirabella and Vogue?  You could argue a case
> for
> faulty market research.  In my opinion IBM is putting too fine a
> point
> on their ad campaigns; a more broad (forgive the inadvertent pun)
> approach to marketing sounds more logical to me.  
>
> MacWheel99@aol.com wrote:
> > 
> > What percentage of minority owned businesses have the decisions made
> by women?
> > 
> > I would hazard a guess that there is a significant percentage of
> female owned
> > & managed businesses that need to use computers.
> > 
> > What percentage of women are interested in reading about fashions,
> compared
> > to men?
> > 
> > I would hazard a guess that a very high percentage is the
> answer.
> > 
> > Men could care less about fashion, so it is non-obvious to us, that
> such a
> > publication might make sense to advertise IBM business products
> in.
> > 
> > Thus, IBM has found a publication that is important to almost all
> the CEOs &
> > other leadership of women owned businesses.
> > 
> > What's next? ... targeting publications most likely to be read by
> owner
> > managers of African American & Hispanic businesses, I might
> suspect.
> > 
> > MacWheel99@aol.com (Alister Wm Macintyre) (Al Mac)
> > 
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