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That is a good question... but you might also ask what percentage of that minority read Mirabella and Vogue? You could argue a case for faulty market research. In my opinion IBM is putting too fine a point on their ad campaigns; a more broad (forgive the inadvertent pun) approach to marketing sounds more logical to me. MacWheel99@aol.com wrote: > > What percentage of minority owned businesses have the decisions made by women? > > I would hazard a guess that there is a significant percentage of female owned > & managed businesses that need to use computers. > > What percentage of women are interested in reading about fashions, compared > to men? > > I would hazard a guess that a very high percentage is the answer. > > Men could care less about fashion, so it is non-obvious to us, that such a > publication might make sense to advertise IBM business products in. > > Thus, IBM has found a publication that is important to almost all the CEOs & > other leadership of women owned businesses. > > What's next? ... targeting publications most likely to be read by owner > managers of African American & Hispanic businesses, I might suspect. > > MacWheel99@aol.com (Alister Wm Macintyre) (Al Mac) > > +--- > | This is the Midrange System Mailing List! > | To submit a new message, send your mail to MIDRANGE-L@midrange.com. > | To subscribe to this list send email to MIDRANGE-L-SUB@midrange.com. > | To unsubscribe from this list send email to MIDRANGE-L-UNSUB@midrange.com. > | Questions should be directed to the list owner/operator: david@midrange.com > +--- +--- | This is the Midrange System Mailing List! | To submit a new message, send your mail to MIDRANGE-L@midrange.com. | To subscribe to this list send email to MIDRANGE-L-SUB@midrange.com. | To unsubscribe from this list send email to MIDRANGE-L-UNSUB@midrange.com. | Questions should be directed to the list owner/operator: david@midrange.com +---
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