Re: Gmail invites (was: I Love GMail!)

Google has just learned the art of Viral Marketing.

On 3/9/06, Alan C <steelville@xxxxxxxxxxx> wrote:
>
>
> >The thing I don't understand is why doesn't gmail just allow people to
> sign up from the main page?  They are really into viral marketing this
> tooling. Aaron Bartell
> >
> >
> They have seen the power of multi-level marketing and word of mouth. In
> this case, without even paying a dime. Wow.
>
> They created scarcity and demand immediately by the way they rolled it
> out, plus they were smart and kept it down to manageable levels while
> they built up infrastructure, so on and so forth.
>
> Their executives apparently listen to the marketing guys, the computer
> geeks, the professional IT staff, the call center, and with strict
> simultaneous attention to the accountants at all times.
>
> All without alienating all us computer people on their outside.
>
> --Alan
>
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--
Mike Wills
koldark@xxxxxxxxx
http://mikewills.name
http://theriverbendpodcast.com -- A rockin' music podcast.

"There are 10 types of people in the world: those who understand binary, and
those who don't." -Unknown