>They need to get agressive in many more ways than just putting a few ads
>in WSJ...

"aggressive"... That's the word.

If IBM marketing can only keep that word in mind, much will be right in the 
future. There is no excuse not to be aggressive about iSeries.

Tom Liotta


midrange-l-request@xxxxxxxxxxxx wrote:

>   8. RE: Wall Street Journal (Don)
>
>yup...at least 14 years of marketshare loss and at least 14 years of
>education presence lost...
>
>They need to get agressive in many more ways than just putting a few ads
>in WSJ...
>
>On Tue, 1 Mar 2005, Al Barsa wrote:
>
>> We started to vocally complain about the lack of AS/400 marketing in the
>> Fall of 1992 at COMMON in Atlanta (during the Rodney King riots, when they
>> wouldn't let us out of our hotels!), so it's taken 14 and a half years.  I
>> spoke to a half a dozen customers yesterday who saw the ad, and didn't know
>> that their iSeries was an AS/400!  This included customers that we sold
>> iSeries and i5 to who we had to communicate that this was their new AS/400.
>>
>> This is a good start, but we have a lot of catch up to do.
>>
>> Al

-- 
Tom Liotta
The PowerTech Group, Inc.
19426 68th Avenue South
Kent, WA 98032
Phone  253-872-7788 x313
Fax    253-872-7904
http://www.powertech.com



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