Re: AS/400 Server

[Booth Martin <booth@xxxxxxxxxxxx>]

I would point out that the original poster had questions.  Legitimate 
questions.  Those questions pointed directly at issues having to do with 
why one would buy into our platform.  I took it that he had already 
tried the usual methods and had no success finding answers.

In other words, the original poster's questions are exactly why I 
believe  your argument misses the point of the thread.

I would also point out that no one, so far, has pointed him at sources 
that provide 2013 answers.  That is a pretty clear indication of 
horrendous marketing decisions somewhere.

On 5/8/2013 12:33 AM, Evan Harris wrote:
> Hi Booth
>
> When people start buying IBM i as a result of searching Google then you
> might have a point.
>
> But do you really think someone is out there googling for "new or used
> AS/400, low mileage" on the basis of "picking up a couple at the weekend"
> to augment their existing fleet ? It's not a commodity product so the
> branding just doesn't really hurt the way you are implying.
>
> The difficulty of googling for "ibm i" only really affects anyone doing
> support work i.e looking for technical results.
>
>
>
> On Wed, May 8, 2013 at 5:08 PM, Booth Martin <booth@xxxxxxxxxxxx> wrote:
>
> > You illustrate the problem perfectly Steve.  Ambiguous names lead to
> > ambiguous results, whether it is an advertising campaign, a job
> > reference, a Google search, or what to write on your business card and
> > resume.  It is a marketing expert's nightmare.  Brand recognition has
> > been diluted to the point of making the name of our platform a
> > completely useless triviality.
> >
> > I understand there is nothing we can do about this, but pretending this
> > unnecessary mess is inconsequential, unpredictable, and unfixable is an
> > even worse nightmare.
> >
> > We have to live with the consequences of this marketing disaster but we
> > do not have to pretend to like it.