RE: News/400 Mag - electronic vs hard copy

Steve,

An ad in a hard copy can't be clicked on at all. You can embed byperlinks
in the published stuff. As for viewing ads, frankly over the years I've
trained myself to ignore ads in about any print media form and I block as
many popups as I can. If I want to see an ad I'll see it by just mentally
unblocking them.

You're still paying for the magazine so from a subscription side, that
doesn't change, nor am I advocating that it should. It's just
delivery/viewing methods that are different. If you printed out what you
were viewing, it would be the EXACT same thing as you see on the hard copy.


I'm getting everything from the Washington Post to bee keeping mags this way
and it's really nice! The only things that IS REALLY ANNOYING is things
like the IBM Systems JOURNAL (not the AS/400 mag) and some federal reserve
stuff I get which have gone to breaking up the magazine into only articles
vs a complete magazine...which I then have to piece together via an adobe
editor and create what I want...which is an annoying time waster.

DR2



-----Original Message-----
From: midrange-l-bounces@xxxxxxxxxxxx
[mailto:midrange-l-bounces@xxxxxxxxxxxx] On Behalf Of Steve Richter
Sent: Tuesday, August 30, 2011 9:16 AM
To: Midrange Systems Technical Discussion
Subject: Re: News/400 Mag - electronic vs hard copy

but people likely spend 10x as much time reading from a computer
screen than reading from paper. My guess is magazine publishers would
get more readership if their stuff was accessible in small chunks,
linked to from message boards like this one.

It is probably also most important that the advertiser gets the page
views that they want. An ad in a magazine cant be clicked on like an
online ad can.

-Steve


On Tue, Aug 30, 2011 at 8:20 AM, Don <dr2@xxxxxxxx> wrote:

Frankly, I wouldn't have a problem of them going to an electronic version
IFF and ONLY IFF they presented the magazine on their website as a WHOLE
MAGAZINE (like IBM's systems mag does) so that I could print is as a
COMPLETE PDF for viewing and archival purposes.   I would have major

issues

if they only printed articles.



I'm getting a lot of mags electronically now but they're the same
electronically as if I had them in hard copy.  Some of the electronic

reader

technology (especially being used in newspapers!) is really decent.



DR2

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