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  2. MIDRANGE-L
  3. May 2008

Re: IBM i advertising!!!

So my question is, is this really the right market?
I don't know what CTO's listen to; does that hit the
largest target market? I have heard radio's market
share is decreasing, would their money be better
spent elsewhere?

I'm just surprised and pleased that IBM is advertising the system! Most of
the IBM's advertising in the past was just the IBM brand. It seemed only
the Xseries got an advertising campaign that differentiated them from the
generic IBM brand. When the System i was included, the ad didn't build on
the differences, and the name was lost in the generic IBM server campaign.

Steve

Steven Morrison
Fidelity Express


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