RE: IBM Advert during Steelers/Broncho's game... -- MIDRANGE-L

I think also if they could show that it is not just an 'RPG' platform.
Most people don't want to know about RPG, so if you can show
how it runs just about everything. Show it as non Traditonal RPG shop.

The ads are generic for what IBM is trying to promote. That you do better
w/ them.

> They most definitely showed the  "i" am the man  ad from:
> http://www-03.ibm.com/servers/eserver/iseries/resources/videos_ads.html
>
> But I think you are right Don.  It does little good to position the
> iSeries as a Wintel Consolidation server.  We need to focus on the
> things that make iSeries better than the competition, not the things
> that work the same, or nearly as well.  That just makes us look like a
> Hyundai.
>
> IMHO the major differences between the iSeries and the competition are:
> We don't need 1 admin person for every 2.3 servers.  No DBA, et al.  Our
> "staff" size is dependant on our business needs, not the needs of our
> self-propagating server farms.  D/R isn't a question, it's an assurance.
> No processor cycles wasted on anti-virus, no downtime due to viruses and
> no manual or automated anti-virus updates to fail.  The iSeries can get
> your business "Back to business."
>
> I still say that IBM needs to roll out the laughing boardroom
> commercials to the public.  I know that 1.5 to 2 minutes is a lot to ask
> from a commercial viewer, but I think that the impact of showing all
> three in the same game would floor people.  I'm pretty sure that IBM had
> more than 6 minutes of commercial time in this week's game.
>
> Regards,
>
> Scott Ingvaldson
> iSeries System Administrator
> GuideOne Insurance Group
>
>
> -----Original Message-----
> date: Sun, 22 Jan 2006 18:19:21 -0500 (EST)
> from: dr2@xxxxxxxx
> subject: IBM Advert during Steelers/Broncho's game...
>
> Well...inside the 2 minute warning...GREAT placement for an ad..I
> thought it was a iSeries ad...looked just like all those ads we only see
> at COMMON...had the room full of obviousely WinTel servers and all the
> people with their usual laments about how the servers were taking over
> and how they needed to buy more servers....and then the guy comes in and
> tells them that they're consolidating servers...this looked just like
> the iSeries advert....but at the end the announcer and logo say: IBM
> xSeries servers.  Intel/Windows wins again.
>
> Looks like IBM's taking the same ad format and cloning it for i/p/x.
>
> More product line blurring.  Just what we really need when people still
> don't know what "i" can really do for them....they get another dose of
> Gates.
>
> At least the Steelers were impressive!
>
> Don in DC
>
>
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