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  3. January 2006

Re: iSeries ads taken over by xSeries

Chuck,
Well, there ~is~ the hurdle of the IBM iSeries sales force! :-) Back when they were moving Mike Borman in, one of his team members said she had no idea it was not called an AS/400 any more. I do believe, though, that part of the marketing of the iSeries is internal. I also know that many many business partners are still stuck in the AS/400 gutter, and finding it hard to step UP to iSeries. :-) 

Do you need me to send her one of my iGeek or iNerd buttons?
Trevor
----- Original Message ----- From: "Chuck Lewis" 
Subject: RE: iSeries ads taken over by xSeries



Trevor,

No disagreeing with that you say, but our "IBM Marketing Rep" leaves me
voices mails say she is our AS/400 contact...

Chuck

-----Original Message-----
From: Trevor Perry
Subject: Re: iSeries ads taken over by xSeries
It seems like the faithful strike again! Why is there always such a negative 

spin on our world? If WE - the supposed faithful - keep demeaning and
running down the platform - and keep calling it an AS/400, how will there
ever be progress?

I see it like this. We had NO tv ads, now we do. They took the concept of
server consolidation from IBM marketing and used it to sell iSeries. Great
first step! Give them time, and I suspect we shall see more and more iSeries 

differentiation. Besides, we only saw Plan B in October at COMMON - does
everything have to happen in a single quarter?
Remaining a skeptic about the iSeries will mean that outsiders will not want 
to migrate here. If we keep the noise positive, then we can help IBM sell
the concept of iSeries differentiation, and our future will be assured!!

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