Re: IBM Advertising

<quote>So this month I get the latest edition of iSeries eServer magazine
with
this slick/fancy poster of the "why i" campaign. Again we see IBM wasting
their ad dollars preaching to the choir... </quote>

There is something to be said for educating the current customer base. Most
of
my customers (none of whom participate in this list) have barely a clue as
to what the
box is capable of (even when I keep telling them). I think part of IBM's
plan
is to stem the tide of anyone leaving the fold.
jim

----- Original Message ----- 
From: <GKern@xxxxxxxxxxxxxxxx>
To: <midrange-l@xxxxxxxxxxxx>
Sent: Thursday, July 14, 2005 10:11 AM
Subject: Re: IBM Advertising


> Seems I remember in iSeries edition of eServer magazine back around
> April/May, there was an article by Ryan Rhodes titled 'You Ain't Seen
> Nothing Yet' regarding the iSeries advertising campaign. This was just
> after the few ad's that appeared in WSJ & during a few episodes of Lost.
> He claimed that more advertising was yet to come.
>
> So after I read the article I emailed him and asked him the question -
> what happened to the advertising? (I never did get a reponse from him.)
>
> My response to their advertising claims is:
>
> "Yes Mr. Rhodes (& IBM) - I haven't seen anything yet."
>
> And I'm still waiting....
>
> So this month I get the latest edition of iSeries eServer magazine with
> this slick/fancy poster of the "why i" campaign. Again we see IBM wasting
> their ad dollars preaching to the choir...
>
> Regards, Jerry
>
> Gerald Kern
> IBM Certified AS/400 RPG IV Developer & RPG IV Programmer
> MIS Project Leader, Lotus Notes/Domino Administrator
> The Toledo Clinic, Inc.
> 4235 Secor Road
> Toledo, OH 43623-4299
> Phone 419-479-5535
> gkern@xxxxxxxxxxxxxxxx
> *****
> This email message, including any attachments, is for the sole use of the
intended recipient(s) and may contain confidential and privileged
information. Any unauthorized review, use, disclosure or distribution is pro
hibited. If you are not the intended recipient, please contact the sender by
reply email and destroy all copies of the original message.


----------------------------------------------------------------------------
----


> -- 
> This is the Midrange Systems Technical Discussion (MIDRANGE-L) mailing
list
> To post a message email: MIDRANGE-L@xxxxxxxxxxxx
> To subscribe, unsubscribe, or change list options,
> visit: http://lists.midrange.com/mailman/listinfo/midrange-l
> or email: MIDRANGE-L-request@xxxxxxxxxxxx
> Before posting, please take a moment to review the archives
> at http://archive.midrange.com/midrange-l.
>
>