RE: i5....continues...

["John Brandt Sr." <pgmr@xxxxxxxxxxxxxxx>]

Maybe clarity is exactly what they want when clarity is exactly what they
want to avoid.
John Brandt
iStudio400.com

-----Original Message-----
From: Pat Barber [mailto:mboceanside@xxxxxxxxxxxxxxxx]
Sent: Tuesday, April 27, 2004 1:45 PM
To: Midrange Systems Technical Discussion
Subject: Re: i5....continues...


My point was that name recognition is everything in
marketing and when a product loses it's name, it is
VERY hard to get that back.

IBM has spent millions in losing the name recognition of
a box nobody clearly understood to begin with.

A new name was/is not what the product line needed.

A product line that has less than 8% in "new installs"
needs much more than a new name.

Assuming the rumor is true about a new name, giving the
name i5/os will obscure the product even more.


trevor perry wrote:
> I don't understand something. So far, the noise about i5/OS has been
mostly
> complaining. What is going on?

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