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Exactly. That ad came out of the budgets of virtually every piece of
IBM, since as Adam points out Linux is Everywhere in IBM. Now you're
getting a much bigger bang for the buck since it's much more likely that
a fair number of those that saw that ad care that IBM is supporting
Linux. That knowledge theoretically improves IBM's position in their
minds and has payback.
- Larry
Adam Lang wrote:
Linux affects every aspect of their business. All their systems can run it.
Their services group can install it and program for it. They can consult
about it. All their big ticket software runs on it.
Linux is a huge growth market.
----- Original Message -----
From: "Michael Naughton" <mnaughton@xxxxxxxxxxxx>
To: "Midrange Systems Technical Discussion" <midrange-l@xxxxxxxxxxxx>
Sent: Tuesday, February 03, 2004 3:00 PM
Subject: Re: IBM Linux Ad during Super Bowl
All well and good, but then what was IBM's rationale for running the Linux
ad?
--
Larry Bolhuis IBM eServer Certified Systems Expert:
Vice President iSeries Technical Solutions V5R2
Arbor Solutions, Inc. iSeries LPAR Technical Solutions V5R2
1345 Monroe NW Suite 259 iSeries Linux Technical Solutions V5R2
Grand Rapids, MI 49505 iSeries Windows Integration Technical
Solutions V5R2
IBM eServer Certified Systems Specialist
(616) 451-2500 iSeries System Administrator for
OS/400 V5R2
(616) 451-2571 - Fax AS/400 RPG IV Developer
(616) 260-4746 - Cell iSeries System Command Operations V5R2
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