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I consider the Web Pages That Suck site, http://www.webpagesthatsuck.com , as mandatory reading for all website designers.
One rule there that applies, in particular, to this discussion:
Cool pages suck.
Read that. Then read it again. Memorize it. Take it to heart.
It's not about being cool, or having slick visuals, or any such surface crap. It's about the content, dammit!
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