Re: Wall Street Journal

[Don <dr2@xxxxxxxxxxxx>]

Al,

I missed the WSJ ad...the one I saw was the one Jerry was talking about in
Computerworld...since IBM and others tend to run the same ad in multiple
pubs.....

And this ad does a poor job of making iSeries a visible moniker that
would have 72% product recognition in the industry...

Don

On Fri, 14 Nov 2003, Al Barsa wrote:

>
>
>
>
>
> No Don,  this is an honest to God iSeries advertisement.  It's wooing
> customers that run HP3000, where it turns out that the 400 is a good target
> for porting your code.  The HP3000 world is largely COBOL and a variant of
> RPG.  The collating sequence is ASCII, but the 400 handles that well.
>
> Al
>
> Al Barsa, Jr.
> Barsa Consulting Group, LLC
>
> 400>390
>
> 914-251-1234
> 914-251-9406 fax
>
> http://www.barsaconsulting.com
> http://www.taatool.com
>
>
>
>
>              Don
>              <dr2@xxxxxxxxxxxx
>              >                                                          To
>              Sent by:                  Midrange Systems Technical
>              midrange-l-bounce         Discussion
>              s@xxxxxxxxxxxx            <midrange-l@xxxxxxxxxxxx>
>                                                                         cc
>
>              11/14/2003 12:04                                      Subject
>              PM                        Re: Wall Street Journal
>
>
>              Please respond to
>              Midrange Systems
>                  Technical
>                 Discussion
>              <midrange-l@midra
>                  nge.com>
>
>
>
>
>
>
>
>
> Al,
>
> if this is the one I saw yesterday, you sure it wasn't another xSeries add
> that just happened to mention iSeries in it?
>
> Uh, considering the continued barrage of VERY EFFECTIVE marketing by
> Microsoft for Windows 2003, that back pager that had iseries written so
> small I had to borrow the college's scanning electron microscope to see
> it is just a poor excuse for a paultry token drop in a bucket.
>
> Don
>
> On Fri, 14 Nov 2003, Al Barsa wrote:
>
> >
> >
> >
> >
> >
> > Would it surprise you to know that I don't scour the New York Times or
> the
> > Wall Street Journal for iSeries advertising?
> >
> > So when I got your note, I went out and got a copy of the WSJ.  Amazing,
> an
> > iSeries ad!
> >
> > It was a tad cold of IBM to point out the trademarks of IBM and
> Micro$oft,
> > and to lump the HP (Who the ad was focused on.  It was pointing out that
> HP
> > stopped shipping the HP3000 on October 31) into "other vendors".  (You
> need
> > to read the fine print.)
> >
> > Anne, the next time you are going to do something staggering, like an
> > iSeries advertisement, how about posting a note the day before so we can
> > pick up whatever newspaper it is and show it to our bosses, who have
> grown
> > to feel that the AS/400 or iSeries is irrelevant, because IBM never
> > mentions it.
> >
> > Al
> >
> > PS:   What does a full page ad in the WSJ cost?
> >
> > Al Barsa, Jr.
> > Barsa Consulting Group, LLC
> >
> > 400>390
> >
> > 914-251-1234
> > 914-251-9406 fax
> >
> > http://www.barsaconsulting.com
> > http://www.taatool.com
> >
> >
> >
> >
> >              Anne Lucas
> >              <alucas@xxxxxxxxx
> >              m>
> To
> >              Sent by:                  midrange-l@xxxxxxxxxxxx
> >              midrange-l-bounce
> cc
> >              s@xxxxxxxxxxxx
> >
> Subject
> >                                        Wall Street Journal
> >              11/14/2003 11:15
> >              AM
> >
> >
> >              Please respond to
> >              Midrange Systems
> >                  Technical
> >                 Discussion
> >              <midrange-l@midra
> >                  nge.com>
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> > Did anyone see the Wall Street Journal iSeries ad today?
> >
> >
> > ************
> > Have a blessed day!!
> >
> > Anne C. Lucas, iSeries Retention Program Manager & Customer
> Relationships,
> >
> > IBM Systems Group,  iSeries Marketing    alucas@xxxxxxxxxx
> > iSeries Nation web site:  http://www.ibm.com/eserver/nation1  Chatting
> with
> > Citizens: http://www.ibm.com/eserver/nation/chate1
> >
> > 205/823-4831  T/L 537-9968,   800/223-3907 Pager eFax 1-501-325-2182
> > Admin Assist:   Celia Ciotti  (914) 642-6971, tie line 224-6971
> >
> >
> >
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