RE: iSeries (non-) Marketing - part 24,567

midrange-l-request@xxxxxxxxxxxx wrote:

>  10. Re: iSeries (non-) Marketing - part 24,566 (Evan Harris)
>
>IBM needs to create brand awareness for its four branded products.

Every once in a while, I feel the best way is to give over marketing of 
platforms to each of the four groups. Let them battle it out in the market and 
may the best one win. We hear that iSeries tends to be on the "cash cow" side 
of things -- well, what's wrong with bringing in a bunch of cash compared to 
corporate investment, eh?

Divvy up the marketing budget, even in such a disproportionate breakdown as 
percentage of revenue. Maybe set some fundamental guidelines -- "Push services. 
Push eServer. Push IBM." From there, let each tell its own story in whatever 
terms seem best. It'd sure be interesting to see the result, not to mention 
giving us all a clear view of our future careers.

Tom Liotta

-- 
Tom Liotta
The PowerTech Group, Inc.
19426 68th Avenue South
Kent, WA 98032
Phone  253-872-7788 x313
Fax    253-872-7904
http://www.powertechgroup.com


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