Re: Super Bowl Ad -- MIDRANGE-L


David,

you'll never see this kinda stuff by IBM...it makes too much sense, plus
they're expecting their bizneez pardners to be doing marketing for them,
not to mention as many "focus groups" as they can scrounge together to
talk into doing it for less than nothing...

Nope, I would expect ALOT of microsoft, ALOT of Apple/Mac, ALOT of
Dell....and I'd be just so stuned if I saw iSeries I just might
become a Redskins fan next year...nah, not THAT stunned...:)...it would be
just so out  of the normal for IBM to do something in marketing that
actually makes sense....

Don in DC

------

On Sat, 25 Jan 2003, David Gibbs wrote:

> Once again it's Super Bowl time ... and there's been a lot of talk in the
> media about the exorbitant costs being paid by advertisers for
> extraordinarily short ad spots on TV during the game.
>
> Two years ago I came up with some super bowl commercial ideas
> (http://archive.midrange.com/midrange-l/200101/msg01281.html) and I thought
> it was time for another few.
>
> So once again I would like to submit, for your consideration and approval,
> my fantasy iSeries Super Bowl ad's.
>
> Advert #1
>
> Scene: company board room ... large management meeting just about to come
> to a close.
>
> CEO: Ok, folks, the big sale was a huge success ... sales went through the
> roof and we handled it well.  Orders were taken fast, fulfilled fast, and
> customers are happy.  Go back to your teams and tell them, from me, "Good 
>Job".
>
> People file out of the board room, chatting among themselves.
>
> CEO: Bob, could you wait a minute?
>
> Bob (ITS Directory): What's on your mind Phil?
>
> CEO (Phil): The order entry people told me that, when they hit their
> busiest point, the computer system seemed to actually get faster.  They
> didn't expect that.
>
> Bob: Oh I did ... that's the iSeries' "Capacity on Demand" feature.  When
> the system detects more work than it can handle, it activates backup
> processing power automatically.
>
> CEO: Oh, how much did that cost us when we bought the system?
>
> Bob: Nothing when we bought the system ... we have to talk to IBM in the
> next few weeks about it, but it's nothing I hadn't planned for.
>
> CEO: Good thinking, Bob (slaps Bob on the back)
>
> Bob: That's my job (smiles)
>
> Both walk out of board room, fade to black
>
> Fade in IBM & iSeries logo
>
> Voice over: IBM eServer iSeries with Capacity on Demand ... "For when you
> can't afford to be out of business"
>
> End advert 1
>
> I'm unsure of who I want to do the voice over ... originally I was thinking
> James Earl Jones ... but my wife was suggesting Patrick Stuart.  Martin
> Sheen might be a good choice also.
>
> Advert #2
>
> Scene: CEO's office.  Phil (CEO) & Bob (ITS Director) having a meeting.
>
> CEO: Bob, we're about to finalize the acquisition of the new company... but
> there's a problem with the computer systems.  Their software runs on
> Linux.  We need to have it run here, but the budget won't let you buy more
> servers or hire more resources until next year... and we have nothing to
> shift around.
>
> Bob: No problem, we'll just run the package on our current iSeries.
>
> CEO: But the companies software runs on Linux.
>
> Bob: Like I said, no problem ... we'll just activate Linux on the iSeries.
>
> CEO: You can do that?
>
> Bob: Yes, the iSeries let's us divide up its resources into partitions and
> run different operating systems on it.  We get the flexibility to run
> Linux, with the reliability of the iSeries.
>
> CEO: Ok, then there won't be a problem?
>
> Bob: No problem at all.
>
> Fade out
>
> Fade in IBM & iSeries logo
>
> Voice over: IBM eServer iSeries with Logical Partitioning ... "For when you
> can't afford to be out of business"
>
> End Advert #2
>
> I'll admit that the ads were a bit high on the techno-babble, and they made
> some generalizations, but aren't advertisements supposed to do that? :)
>
> Once again, I give IBM unlimited rights to use the ideas in these
> commercial concepts.
>
> david
> --
> | Internet: david@midrange.com
> | WWW: http://david.fallingrock.net
> | AIM: MidrangeMan
> |
> | We're not in the middle of nowhere...
> |   we're on the outskirts of everywhere!
> |                     - DMRoth (adapted)
>
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>
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>
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