|
-- [ Picked text/plain from multipart/alternative ] Any news on the iSeries or AS4/00 is a step in the right direction. Silence is a KILLER!! dr2@cssas400.com writes: > Subj: Re: NBA advertisements: middleware? > Date: 01/28/2002 3:42:34 PM Eastern Standard Time > From: dr2@cssas400.com (Don) > Sender: midrange-l-admin@midrange.com > Reply-to: <A HREF="mailto:midrange-l@midrange.com">midrange-l@midrange.com</A> > To: midrange-l@midrange.com > > > > > > > that's OLD NEWS... > > > > On Mon, 28 Jan 2002, Reeve Fritchman wrote: > > > No, not "middeware". IBM management has placed the iSeries in the > "nowhere" category. > > > > -----Original Message----- > > From: midrange-l-admin@midrange.com > [mailto:midrange-l-admin@midrange.com]On Behalf Of Dare @ Work > > Sent: Monday, January 28, 2002 2:22 PM > > To: midrange-l@midrange.com > > Subject: Re: Big Blue leaves iSeries on the bench > > > > I think AS/400 falls in the category of MIDDLEWARE in these ad. > > > > ----- Original Message ----- > > From: <Portal39@aol.com> > > To: <midrange-l@midrange.com> > > Sent: Monday, January 28, 2002 2:18 PM > > Subject: Re: Big Blue leaves iSeries on the bench > > > > > > -- > > [ Picked text/plain from multipart/alternative ] > > YES. NBA Advertisements. Same note as Mike Crump is referring to. > > Did not mean to replicate. > > > > > > oludare@ix.netcom.com writes: > > > > > > > Subj: Re: Big Blue leaves iSeries on the bench > > > Date: 01/28/2002 2:07:35 PM Eastern Standard Time > > > From: oludare@ix.netcom.com (Dare @ Work) > > > Sender: midrange-l-admin@midrange.com > > > Reply-to: <A > > HREF="mailto:midrange-l@midrange.com">midrange-l@midrange.com > > > To: midrange-l@midrange.com > > > > > > Are you refering to the DRP ad with the basketball teams? > > > > > > ----- Original Message ----- > > > From: > > > To: > > > Sent: Monday, January 28, 2002 1:58 PM > > > Subject: Big Blue leaves iSeries on the bench > > > > > > > > > -- > > > [ Picked text/plain from multipart/alternative ] > > > LOST & FORGETTEN AGAIN !!! > > > > > > Insider Weekly > > > Big Blue leaves iSeries on the bench > > > Have you seen them? They're on all the time, you know... Big Blue > > > has created a slew of eServer advertisements driving home the importance > > of > > > integration, but if you are waiting to see an ad featuring the iSeries, > > don' > > > t > > > hold your breath. Even though the iSeries is branded "i" for > > > integration, it was excluded from a series of ad spots highlighting that > > > very > > > topic. "We were looking for what concepts make key points about the > > > importance of integration in the form of teamwork. Clearly the entire > > family > > > of eServers has a role to play on our e-business team," says Carol > > Makovich, > > > vp of worldwide media relations, IBM, Armonk, NY. The six-spot campaign > > > features former NBA stars as players on IBM's basketball team that > > > metaphorically illustrates how IBM products work together to create > > > e-business infrastructure. The players, such as Xavier McDaniel and Bill > > > Laimbeer, sport the names Mainframe, Middleware, PC, Linux, and Firewall > > on > > > the back of their blue jerseys. "The idea came from the need for > > > integration at the customer level. The team represents integration and > > > e-business," says Makovich. Each of these ads features a different > aspect > > > of the e-business infrastructure. The introductory spot, called "The > > Game," > > > introduces the players who will represent the strengths of IBM. In spots > > > that follow, the players must face their opponents, the "Crash" team, > > > consisting of Hacker, Virus, Spike, Downtime and Spam. An announcer > calls > > > the > > > play-by-play. The series ends reinforcing the thought that e-business > is a > > > game with no off-season requiring continuous uptime. The players were > > > chosen based on their likeness to their respective IBM product names. > "We > > > picked these guys based on their backgrounds and how well they > physically > > > match up to the roles," says Makovich. Big Blue hopes that when the > > > audience views the whole campaign they will understand the breadth of > > their > > > offerings, says Makovich. The ads aired during the NFL playoff games to > a > > > massive audience nationwide. > > > > > > Categories: IBM Strategy > > > > > > > A. Ports
As an Amazon Associate we earn from qualifying purchases.
This mailing list archive is Copyright 1997-2024 by midrange.com and David Gibbs as a compilation work. Use of the archive is restricted to research of a business or technical nature. Any other uses are prohibited. Full details are available on our policy page. If you have questions about this, please contact [javascript protected email address].
Operating expenses for this site are earned using the Amazon Associate program and Google Adsense.