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> What you need to do is offer you product in 2 forms - standard & extended. > The standard version would be priced at its current level. The extended > version would be at 3 times the price (to put it up against its "better" > competitors). What needs to be extended in the pricier version? Nothing, > except the price. Consider the difference to be a "research tax" - If they > can't do proper research, they should pay the tax.... ;-) Actually there is a variation of that - the OEM version. You make a version and license it to a marketing agency, changing the name of the product but not much else. They sell it for three times as much, you get twice as much, everyone is happy. The problem with these ideas is they don't pass the mirror test - I have to be able to look myself in the mirror and say it is a good and fair thing. Although we may OEM the product to someone who is talking about selling it in a special market - and I don't think it will be cheaper.
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