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That was my calculation using the management services that our E-mail marketing company does. The calculation came when the 250,000 E-mail sent aprox 25% of them coming to the site - but remember - the name of the site they are going to is www.myfreeitems.com our "Low End" site. As far as everyone else tossing suggestions my way - THANKS! But I've tried a great deal of the things mentioned before we were switched, and frankly my upper management have spoken - and in some cases, probably placed down payments already. There were suggestions to replace the 400 from outside sources as well - so we were doomed with some outside opinions that even backed them up. Frankly the thing that amazed me, is everyone on this list focused on the problems I was having with the 400, and not the current perception of the box, which in my humble opinion - is our biggest problem. All of us could probably solve the technical problems, but eventually the fact that there aren't enough qualified available WEB individuals on AS/400's to really make a difference in that opinion. Many of the SERIOUS E-commerce players, that also have AS/400's as their back end, front end them with something different. Many of the IBM "Powered by AS/400" accounts have slowly switched to unix or the dang server-farm by now. Songfile was supposedly an OS/400 website is really an NT site, with OS/400 as the database. I don't agree with our switch, but I've already shared the reasons behind them, and in some instances, I can even see the err of my ways when we initially designed the whole system. But facts are facts - when the CEO is walking around the datacenter of some bodacious web companies, and none of their equipment is AS/400, and then you walk through our ISP where I'm currently co-hosted, and they can't help us because they have never seen an AS/400 before, or probably ever again. Then the partners that serve millions of people a day (www.grouplotto.com) are on Sun Solaris it doesn't take long to realize that we're really the only kids on the block with one of "These." Heck - more of "us" are retiring every day, then entering our realm of programming using the iSeries. >If you are getting a 25% response rate to "e-mail marketing" then that is >truly astonishing, let alone getting that response within an hour. Having >had a quick look at the site it seems to have a crude e-mail harvester >built into it - please give us the e-mail address of a friend. That, along >with the statement that the e-mails are going out by the million, tends to >suggest that the recipients are not very highly targeted. >Looking at published response rates for e-mail marketing a much lower >response rate might be expected. For example, an article at the following >link http://www.salon.com/tech/view/2000/04/17/brondmo/index1.html suggests >6-10% for untargeted mail rising to 17% for targeted and 32% for >individualised. Intuitively I find even rates as high as this difficult to >believe. >Dave...
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