----- Original Message -----
Sent: Friday, October 06, 2000 6:29
PM
Subject: Re: IBM's use of eServer brand
challenged
It's not the size of the company that matters, but
rather the strength of the argument.
If IBM sends you a plain text e-mail, how do you suppose
they will type the brand in question
===> IBM is trying, but failing IMHO. Here is something they sent
me:
Dear Member of PartnerWorld for Developers,
Today's announcement
of the IBM e(logo)server* ("eserver") line is <=== note
this
outstanding news for you. The enhanced server line makes the
world's strongest portfolio even stronger and, coupled with your
software solutions, customers will have everything they need to
compete in the e-business world.
The IBM "eserver" announcement
includes three important points:
-- The IBM "eserver" family
incorporates the newest research
technologies from IBM's labs and will
offer unique solutions to
business challenges
-- The servers
feature new tools for managing growth, risk, costs and
integrated
applications which will differentiate IBM offerings in the
marketplace
-- The open-standards approach, fully embraced by the
IBM
"eserver" line, means customers now have the open-systems support
and application flexibility they need in this Internet-driven
marketplace
* where the logo is IBM's highly recognized e-business
logo
midrange.com
