e-server/i-series

[Tom Daly <Tdaly@xxxxxxxxxxxxxx>]

I hate to be too quick to judge, but my first take on all of this
rebranding: 'they actually pay people to come up with this?'!  

It seems ill advised to spend all this money just to get people to use a new
name.  _Especially_ when there really is nothing new.  Had there been
something new, I might think differently.  Some substantive reason to use a
new name.  A rose is a rose is a rose, after all.

Why not put the cash to work pointing out how IBM technology is better than
(let's say) Wintel?  Hmmm, IBM?  Quit running Intel Inside ads and run ads
for IBM technology.  Don't you want to sell your technology?  Or maybe you'd
rather ramp up your sales of your competitors technology while you charge
higher and higher prices on fewer and fewer sales of your technology?   


A while ago there was talk on this list of placing an ad in the WSJ.  The
time is now.


Tom

mailto:TDaly_2002@yahoo.com 

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