Re: AS/400 Ad....

[John P Carr <jpcarr@xxxxxxxxxxxx>]

>One of my co-workers just got back from Las Vegas...
>While she was walking around town she notice a blimp flying overhead....
>It was flashing an advertisement on its side for the whole town to see...
>"AS/400 .... Your E-Business solution form IBM"
>Amazing.....
>Kenneth E. Graap


For those who were at COMMON,   This is what Malcolm was talking about when
he
spoke of the "Marketing Battleship"   Idea.   Similar to what he did at
Berlin and Orlando
at the Lotusphere's there.   This was for the SCM conference at Las Vegas.

This type of advertising (as opposed to Print or TV ads)  do not show up on
the radar
of the IBM corp.   marketing censors/helpers.     In-roads are being made
where possible
regardless of what some cynics may think of IBM's (or at least Malcolm
Haines's) marketing
effort's

John  Carr






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