RE: eCommerce (was Re: AS/6000)

[Joel Fritz <JFritz@xxxxxxxxxxxxxxxx>]

Thanks, James, you reminded me of the other cost savings of taking orders on
line.  Many mail order companies spend almost all of their advertising
budget on catalogs. It costs a surprising amount to mail a catalog--that's
why most mail order companies don't mind "removing" people from their
mailing list.  We offer a reward to people who report receiving duplicate
catalogs.  List rental is part of the cost of mailing, although it is offset
in part by renting our customers.  

   
> -----Original Message-----
> From: email@james-w-kilgore.com [mailto:email@james-w-kilgore.com]
> Sent: Wednesday, January 26, 2000 7:08 AM
> To: MIDRANGE-L@midrange.com
> Subject: eCommerce (was Re: AS/6000)
> 
> 
> Colin,
> 
> IMHO, the greatest benefit is the expanded potential customer base.
> 
> Without having to acquire mailing lists or canvassing.
> 
> Even if the net result is a shift of -how- the orders are received,
> there would be a higher degree of automation at the back end and
> hopefully reduced cost.
> 
> 
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