RE: What is a "database"?

Those frequent shopper cards [ sleeper/airline flyer etc.]
and catalogs are not just gifts.
Even those affinity Credit cards<hum?> have tell tale
habits and patterns.

These folks know you better than You do or the CIA or KGB !!
The outcome of data-warehouse/data-marts data-mining is
business intelegence more affectionately termed today as
Knowledge Management.

Think what they can learn from e Commerce

Happy Holidays,

Glenn
__________________________________
Glenn Ericson,
IBM Certified Specialist
Phoenix Consulting LLC
East Elmhurst NY 11370-3164 USA
Phone 718 898 9805 Fax 718 446 1150
mailto:Glenn-Ericson@att.net
___________________________________
At 01:13 PM 12/29/1999 -0500, you wrote:
>WalMart uses what they claim to be the second biggest database (behind D of Defense) to do data
>mining. They learned that men usually buy diapers on Thursday, and they usually buy some beer also.
>
>Walmart decided that since Thursday was payday for a lot of people, these men would cash their
>checks, run out to Walmart for supplies (diapers, milk, etc.), then, since they had their paycheck
>money, would also pickup some beer.
>
>So, they put beer next to diapers, and they reminded the rest of us who forgot what we went for to
>buy the diapers. :-)
>
>Walmart knows everything that you buy with everything else so they look for correlations. Chips
>with soda, etc.
>
>They may not know who you are if you pay with cash, but they know what you bought!
>
>Art Tostaine, Jr.
>
>-----Original Message-----
>From: owner-midrange-l@midrange.com
>[mailto:owner-midrange-l@midrange.com]On Behalf Of Joel Fritz
>Sent: Wednesday, December 29, 1999 12:28 PM
>To: 'MIDRANGE-L@midrange.com'
>Subject: RE: What is a "database"?
>
>
>Data mining is an attempt to harness serendipity by using software to
>discover relationships (correlations etc.) you hadn't thought of. Bizarre,
>but it works sometimes.
>
>> -----Original Message-----
>> From: Karl Lauritzen Jr.
>> Sent: Wednesday, December 29, 1999 9:04 AM
>> To: MIDRANGE-L@midrange.com
>> Subject: Re: What is a "database"?
>>
>>
>> I am also perplexed by this.
>> We were just bought by a huge conglomerate and they
>> classified our jobs.
>> Since I do all programming and all projects, I am now a database
>> administrator and data mining expert.
>>
>> What is this data mining deal? I thought thats why the as400
>> was so cool.
>> You had your data ready to be mined at any time by any program.
>>
>>
>+---

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