RE: the400group.com (again)

[PaulMmn <PaulMmn@xxxxxxxxxxxxx>]

>I've worked with direct mail for a while, and one of the things that is true
>with catalogs is that most companies are delighted to hear from people on
>their mailing list who don't want the catalog.  (Long as there aren't too
>many of them.) Knowing that someone will never buy anything from your
>catalog is valuable information.  It is a bit cheaper to send an e-mail than
>it is to mail a catalog, so maybe it's yetanother new paradigm.


Trouble is, most 'Spam' email comes from unusable addresses.  Even the ones
that say, "Reply with 'REMOVE" to be removed" usually get kicked back as
undeliverable.

--Paul E Musselman
PaulMmn@ix.netcom.com


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