• Subject: Re: IBM radio ad
  • From: Larry Bolhuis <lbolhui@xxxxxxx>
  • Date: Mon, 18 Oct 1999 23:30:52 -0400
  • Organization: Arbor Solutions, Inc

> Anyone seen those Dodge "Different" commercials?  The ones with the red
> ant taking a different path, or the red hot pepper in the potato
> factory?
> 
> Did anyone besides me, upon seeing these, think now why couldn't these
> commercials apply to the AS/400?  Instead of homogenizing (sp?) the
> AS/400 with everything else, differentiate it.

I agree!  I have no idea what the production cost for those ads is (and they 
have
a BUNCH of 'em) but it doesn't matter.  I recieved a note from Mr Jarosh that
despite it's success there is no where near enough ad budget money for an AS/400
specific campaign.  You must realize that for every vehicle they sell every
dealer kicks in $x for advertising.  I don't know how many BPs would be willing
to do that.

 - Larry 'Driver of the Big Red Dodge Ram' Bolhuis

-- 
Larry Bolhuis         | What do You want to Reload today?
Arbor Solutions, Inc  | Don't throw your PC out the window,
(616) 451-2500        |  throw WINDOWS out of your PC.
(616) 451-2571 -fax   | Two rules to success in life:
lbolhui@ibm.net       | 1. Never tell people everything you know.
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