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Dean, as usual, makes very valid points. My statement was meant to be provocative, but not to start a flame war. I have been taught to check emotions at the door. Some brands - at their peak - have run the course. We see this a lot in the commodity and foodstuff arena. It's a plateau phenomenon. The brand runs up a steep increase only to peak out at a certain level. It has had its run, and will probably stay at close to the peak sales for some time. Those involved in the product get hot and bothered that the sharp increase has leveled off. It must be because those damned marketing people are no longer doing their job. My response is that perhaps - just perhaps - the market is doing its job. The brand has run through its cycle. Time to reinvent the company, and to create the brand's successor. Now, maybe I'm wrong. I've been a worshipper of the AS/400 since Silver Lake, so I thought it was going to last forever, but things have slacked off. I still get calls for work on it. Things are going well. However, IBM has new leadership. Leadership that is aware of the aging of a brand. Perhaps this is what is really happening behind the very public complaints about IBM not supporting the AS/400. Food for thought, as usual. Hank In a message dated 8/19/99 5:17:21 AM Eastern Daylight Time, DAsmussen@aol.com writes: << I'm sorry, but this "brand" has _NOT_ "run its course." >> +--- | This is the Midrange System Mailing List! | To submit a new message, send your mail to MIDRANGE-L@midrange.com. | To subscribe to this list send email to MIDRANGE-L-SUB@midrange.com. | To unsubscribe from this list send email to MIDRANGE-L-UNSUB@midrange.com. | Questions should be directed to the list owner/operator: david@midrange.com +---
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