RE: The Magic Box

[Robert Kraai <robert@xxxxxxx>]

Forget the cut to the AS/400, just stick with the String bikini, and tattoo he 
with a picture of an RS/600...I mean AS/400
---Bob Kraai 

-----Original Message-----
From:   Schenck, Don [SMTP:Don.Schenck@WL.com]
Sent:   Friday, July 02, 1999 7:54 AM
To:     'MIDRANGE-L@midrange.com'
Subject:        RE: The Magic Box

The school girls dancing around the AS/400 has got to be the single
STOOPIDIST thing I've seen as far as midrange computer ads.

WHAT were they thinking?

What next? How about a Foster's Beer-type campaign:

(cut to scene of Rebecca Romijin-Stamos lying on beach in a string bikini,
reading a book)

Announcer: "School marm".

(cut to scene of AS/400)

Announcer: "Server. AS/400 ... Austrailian for Server".



-- Don 

-----Original Message-----
From: Pete Hall [mailto:pbhall@execpc.com]
Sent: Thursday, July 01, 1999 9:10 PM
To: MIDRANGE-L@midrange.com
Subject: Re: The Magic Box


At 12:32 07/01/1999 , Al Barsa wrote:
>Hi,
>
>Well IBM has come out with the replacement of the neat AS/400 ad 
>campaign.  Take a look at:
>
>http://www.as400.ibm.com/developer/magicbox/index.html
>
>This is an AS/400 advertisement, showing a picture of (what I think is) an 
>RS/6000 SP2, larger than life, with a larger than life person, shot 
>(apparently) in a square someplace in Europe.  (It looks very much like the

>square downtown in Salzburg Austria, but I am not positive.)

Did you click the AS400 magic box  link? It leads you to a page with a
picture of little girls dancing in a circle around an AS/400, along with
text that's almost as useful as the picture. This pair of pages is probably
one of the least professional looking adverts I've seen. Does IBM have any
ad people at all? These guys are about as artsy as I am.


Pete Hall
pbhall@execpc.com
http://www.execpc.com/~pbhall
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